Sunday, September 15, 2013

All This Media and I Can't Layer a Message


                In Dennis Barons “From Pencils to Pixels,” I notice a common theme throughout the history of writing technology. It seems at the advent of new technology, the public is initially apprehensive. Whether this is due to the inaccessibility of the new technology or a deeply embedded fear that the technology might radically alter the fabric of their existence is unclear, but the common feature I attribute to the surviving technology is the incorporation of its precursor.

I propose that our most recent writing technology subsumes all the technology that preceded it. So the romance we associate with the rudimentary technology is not lost. It is rather channeled and reconstituted into the new. Therefore, we should not be lamenting a loss, but embracing the myriad possibilities that new technology offers. As writers we are driven to create meaning for our readers, and advancements in technology allow us to do that with various media that we can combine in innovative ways that achieve an effect that was once inconceivable. In “The Multiple Media of Texts, ” Anne Frances Wysocki offers a look at these media we as writers now have at our disposal and the ways in which they can be manipulated to shape transmission and reception of messages.

Each element—words, photo, chart, graph, video, sound, drawing, color—is but a piece referring to a much larger whole. When considering these elements alongside the “web of meaning” created by intertext, we can see the possibility for an infinitely layered visual representation to construct and deconstruct. One can follow one written text which refers to others, which still refers to others, and do this endlessly. And this is only one of the visual elements containing meaning.

Even the visual representation of the written words contains its own meaning independent of the content of the words themselves and yet inextricably linked. The messages of form and content can coincide with one another for emphasis or conflict to call attention to the disconnect, but the main point is that each is a message in and of itself that multiplies meaning through interconnectedness. Now, with the addition of other elements, ways of producing meaning become even more complex. The layers are endless.

With the introduction of these new forms of media, I wonder how they will fit into Johndan Johnson-Eilola’s argument about the trend of intellectual property (IP). As the line between creative works and non-creative becomes more blurred, I wonder where these things will fit. Will these elements too be seen as fragments, as manageable chunks of information suitable for commodification? If we approach these peripheral media (video, sound, drawings, photos) in the same manner as the traditional media (written words), we might conclude that each has an interconnectedness within their own medium analogous to intertext, that they derive meaning from the things to which they are connected. As with traditional media, these too could be fragmented and reconfigured as an “original” work.

This has lead me to conclude that IP laws are destroying the very things they are meant to protect. With our postmodern conception that all works arise in a social context, that these works can then be fragmented and reconfigured into a composite that constitutes originality, I can imagine IP becoming obsolete. This new form of IP is the antithesis to IP, and yet its construction is contingent on the production of actual original thought. Will we eventually cease pursuit of intellectual innovation in exchange for the perpetual breakdown and reconfiguration of the existing IP? Or has this already been going on since the beginning of time?

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